A common theme with database-driven websites is the way they produce web page URLs. Typically the dynamic URL includes a question mark '?' along with what's referred-to in the industry as name-value pairs. These name-value pairs tell the website logic to present information to the visitor based on the information provided by the name-value pairs. Here is an example of a dynamic URL:
</head>
<body>
</body>
</html>
Replace the URL in the code above with the URL of the page you want to 'point' to. Save this page as index.html, being careful not to overwrite existing files you may have with that same name.
Next, transfer this file to the directory you created in the first step and you're done. Be sure to test the new URL and make sure that it transfers you to the desired URL. After you verify this works you may begin using the simplified URL in your promotional materials. Be sure to monitor the traffic to this eMarketing-Friendly URL with a website traffic analysis tool, as you will want to know if your campaign is making or losing money.
Option Two
If you are a non-technical marketer or simply do not have time or access to the website server, then you may want to consider an eMarketing-Friendly URL application. An eMarketing-Friendly URL application will allow you the ability to do the following:
1. Designate your eMarketing-Friendly URL
2. Designate the desired URL
3. Decide whether or not you want the eMarketing-Friendly URL to remain in the address bar of the browser or simply 'bounce' to the new location.
4. Create as many eMarketing-Friendly URL's as you would like without involving a technical resource.
Some of the benefits of an eMarketing-Friendly URL application are:
1. Save time by doing it yourself. Eliminate the time it takes to initiate the request to your technical resource and wait for them to complete the request.
2. Save time by making adjustments yourself. If you need a change to an existing eMarketing-Friendly URL you can, again, eliminate the time it takes for you technical resource to receive and accomplish the task.
3. An eMarketing-Friendly URL application will not actually create directories on your website server. Instead the application will bring-in information from your desired page. You will keep your technical resource happy by not 'cluttering' the website with a bunch of miscellaneous directories.
4. Respond to marketing 'emergencies' at any hour of the day. Create an eMarketing-Friendly URL at any hour of the day and use it immediately in emergency print-runs, etc.
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